Best Practices Messages-May 2019

May 01, 2019

Subject: Best Practices Message: Selling to Customers


Building a successful business depends on doing a lot of things well – planning, organizing, marketing, and connecting with people – as well as selling products.


Regulators consider selling products to end user (non-IBO) customers one of the critical attributes of a legitimate multilevel marketing system. 


Amway’s Compensation Plan emphasizes selling to customers.  With an Amway™ Independent Business, IBOs only earn bonuses on downline volume when products are sold to non-IBO customers. 

It is important to understand how this works.


Rule 4.13 – the Customer Volume Rule (CVR) applies to IBOs who have not yet reached the Platinum level. To earn a bonus on downline volume during a given month, IBOs must:

Have at least 50 PV in sales to any number of retail customers


Make at least one sale to 10 different retail customers.


For customer sales to “count” for CVR, they need to be reported – either when customers purchase directly from Amway through phone or digital orders or

when IBOs use the Customer Sales Activity (CSA) tool to report sales to customers out of IBOs’ inventory.  Reported customer sales are also required for participation

in many company incentives and promotions (e.g., Fast Track Incentive Program rewards and the Growth Incentives Program). 


We recommend that IBOs encourage all customers to register on to obtain an Amway ID so that their sales can automatically be counted as customer volume (auto-capture).


Sales are auto-captured if customers purchase from or IBOs’ Personal Retail Websites, or if purchased for them by their IBO using their Amway ID.


We also recommend that all customer sales be reported, and not just the minimum 50PV. Auto-capture and CSA are helpful tools for keeping track of customer sales.


When IBOs share The Plan with Prospects, they must always discuss the importance of selling product to customers.  It is not acceptable to present The Plan without discussing the sale of products.


Please feel free to contact us if you have any questions. We are very proud of you and your commitment to building a balanced and profitable business.